Incube
Incube is a set of youth innovation and entrepreneurship incubation service system designed with an online platform and an offline space, aiming to help young people to be able to build on their own professions and specialities, and to collide with professionals in other fields to create innovative sparks; at the same time, it lowers the threshold of entrepreneurship and the cost of trial and error, in order to better stimulate the innovation potential of the society as a whole.
Through Incube, entrepreneurs will eventually produce a innovative business plan or even a new career, and gain access to investors both online and offline through the platform provided.
Date
March - July 2023
Key workds
Entrepreneurship
Other Information
Individual Project
Category
System design
UX Design
Hongxi Pan
Homogeneous competition in employment is serious and individual strengths are not prominent
Overly concentrated employment goals can lead to a homogenisation of people's abilities. In the cut-throat job search process, one's strengths and specialties can be gradually eroded.
Types of companies that recent graduates are looking forward to working for (China, 2021-2022)
Types of companies that recent graduates are looking
forward to working for (China, 2021-2022)
1. Stability-seeking attitudes are more common
In China, state-owned enterprises and state agencies are often the target employers for most young people due to their stability. Graduates are more inclined to go with the flow and seek stability in their career choices.
National civil service examination enrolment
(China, 2018-2022)
Citation: National Bureau of Statistics (NBS). (2018-2022 ) Annual data from the Office for National Statistics. Available at: http://www.stats.gov.cn/sj/ndsj/2022/indexch.htm (Accessed: 15 June 2023)
The desire for stability can lead to an over-concentration of career directions and employment goals, then to a serious homogeneous competition and failure to highlight individual characteristics, resulting in the wastage of most individual abilities and talents. Such a situation will lead to a decline in the innovative capacity of society.
Background
What do the young job seekers want?
Despite the difficult employment situation, young job seekers are still very interested and enthusiastic about emerging careers and diverse employment options.
2. Embracing diversity in employment
In fact, more and more young people have the idea of starting their own business. There are also many people who want to develop a side business that is interesting and provides additional income at the same time.
citation: Zhilian Recruitment x Bilibili. (2022) Youth Job Search Behaviour Insight Report. Available at: https://news.sina.com.cn/sx/2022-04-12/detail-imcwipii3833212.shtml (AccessedAccessed: 16 June 2023）
1. Being passionate about emerging careers
With the rise of many new industries, many young people (the generation after 2000), are very enthusiastic about emerging careers.
The ideal career model for young practitioners is therefore one that allows them to pursue new careers that combine their interests and expertise while having relatively flexible employment options.
Journey Map
Insights & Concept
User flow - Web
Interface
Prototype
Space design
Space design
Storyboard - User process
